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Monday
May132013

So Long, Joe's Dairy

Joe's Dairy has sat on Sullivan Street between Prince and Houston for nearly 80 years. In 1977, Anthony Campanelli and his family took over the operation from Joe Aiello. After running the mom and pop shop for 35 years the family has decided to call it quits, and Saturday was the last for the iconic Soho storefront. The wholesale aspect of the business will remain. So their products will still be available, you just won't be able to stop in for amazing mozzarella sandwiches or chat with the Campanelli's and neighbors that have been shopping there for decades.

We stopped by to take pictures Saturday and ran into Piero Iberti and Jeremy Zalben, two native New Yorkers who started filming a documentary about Joe's two years ago. They found out Joe's was closing the night before and spent all day Saturday filming, interviewing patrons, and trying to make sense of it all. Hail came down in sheets and seemed to be washing away a New York legacy. We endured the storm under the small green awning at 156 Sullivan Street, each of us aware it was the last time we would ever do so. Here's a teaser for the documentary, and a toast to the end of an era.

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