Neighborhoods often develop on the merits of a single street. Brooklyn is no exception. Carroll Gardens has Smith Street, Park Slope has Fifth Avenue, and Gowanus, the transitioning neighborhood in between, has Third Avenue. Tom Hyland and Rick Lopez share a love of wine and a passion for Gowanus, a neighborhood they believe is quickly stepping out from the shadows. Their love has been built into a brick and mortar storefront on the corner of 11th Street at 493 Third Ave. They’ve decided to call it Gowanus Wine Merchants. Digest NY dropped by to chat with the guys about their new store, what they expect when Whole Foods opens seven blocks away, and why people are making so much noise about uncommon grape varieties showing up in the wine world.